Social Media Image Sizes Guide (2026)

Feed Post (Square): 1080 x 1080 px — The classic Instagram format. Works for all content types.

Feed Post (Portrait): 1080 x 1350 px — Takes up more screen space, gets 20% more engagement.

Feed Post (Landscape): 1080 x 566 px — Less common, but good for panoramic shots.

Story / Reel: 1080 x 1920 px — Full-screen vertical format. 9:16 aspect ratio.

Profile Picture: 320 x 320 px — Displays as circle, so keep important content centered.

Feed Post: 1200 x 630 px — Optimal for link previews and shared posts.

Cover Photo: 820 x 312 px (desktop) / 640 x 360 px (mobile) — Keep text in center safe zone.

Event Cover: 1920 x 1005 px — Wide format for event pages.

Profile Picture: 170 x 170 px — Displays as circle on desktop.

In-stream Image: 1600 x 900 px — 16:9 ratio for best display in timeline.

Header/Banner: 1500 x 500 px — 3:1 ratio header image.

Profile Picture: 400 x 400 px — Displays as circle.

Thumbnail: 1280 x 720 px — Critical for click-through rate. Use high contrast and readable text.

Channel Banner: 2560 x 1440 px — Safe area is 1546 x 423 px (center).

Channel Profile: 800 x 800 px — Displays as circle.

Feed Post: 1200 x 627 px — Professional content format.

Banner: 1584 x 396 px — Company or personal page banner.

Profile Photo: 400 x 400 px — Professional headshot format.

Always design at 2x: Create images at double the minimum size, then resize down for sharpness on retina displays.

Use PNG for text-heavy images: Screenshots and graphics with text look sharper in PNG format.

Keep file size under 1MB: Most platforms compress images on upload. Starting with an optimized file gives better results.

Test on mobile: Most social media usage is on mobile. Always preview your images on a phone.